Pure & Natural “SUPPIN-ISM”
At Fukumitsuya, we set our own non-additive standards for the skincare lines.
With a strong belief in the power of a natural ferment derived from rice and fermentation, as well as with a desire to provide products in as pure form as possible, we do not use additives such as fragrance, coloring, petroleum-derived preservative and petroleum-derived surfactant.
“FRS-14”, truly natural beauty serum derived from fermentation
It is no secret that sake brewery workers have young-looking hands.
Kanazawa’s long-established brewery Fukumitsuya took notice of the skincare benefit of sake and successfully created FRS-14, a ferment with the optimal balance of active ingredients to hydrate skin. FRS-14 is a highly moisturizing ferment rich in amino acids, vitamins and minerals.
FRS refers to “Fermented Rice Solution.”
Amino acid composition in fermented rice solution
26 types of amino acids help skin keep hydrated. FRS-14 has 25% more amino acid content than the conventional fermented rice solution containing alcohol.
Moisturizing capability of “FRS-14”
FRS-14 provides more moisturizing effect to skin than the conventional fermented rice solution containing alcohol. The test shows that the level of hydration increased by 27% after 8 days of use of FRS-14 versus the conventional fermented rice solution containing alcohol.