Relais & Chateaux is a worldwide organization of famous hotels and restaurants. Since its establishment in 1954, high-end hotels and restaurants that met strict criteria have joined the organization, and the number of members is now about 540. According to the vision that was declared at UNESCO, Paris, in November 2014, a pledge consisting of 20 items to preserve the diversity and abundance of terroir, hospitality and food culture under the key concept of“ A more abundant world of cuisine and hospitality” was adopted. The members are not only seeking authentic products, but are also sharing and abiding by the pledge. Many high-class hotels and restaurants with a high ranking in the Michelin guidebooks have joined the organization. In Japan, 20 facilities have joined, including Ishikawa Prefecture’s Japanese-style hotel Beniya Mukayu and the Japanese-style restaurant Zeniya.
Fukumitsuya concluded a preferred partnership agreement in November, 2016, as the first and only brewery in Japan to do so. We will disseminate Japanese junmai sake and promote its sales to the well-to-do both domestically and overseas.
The Annual World Conference of Relais & Chateaux was
held in Japan for the first time.
The Annual World Conference of Relais & Chateaux was held in Japan from November 28 for four days. It was the first such conference to be held in Japan. Fukumitsuya presented our top vintage sake“ Mizuho” and“ Kagatobi”, a dry sake brewed using advanced techniques, at“ Partner’s Village” and“ Japanese Market” for two days. After the conference, the president Mr. &Mrs. Gombert and some chefs of the members visited our brewery on December 2 as part of an optional tour.